GeraldHaubl

Gerald Haeubl

Ronald K. Banister Chair in Business and Professor of Marketing

Alberta School of Business

Marketing, Business Economics, and Law

About Me


Research

Research Interests

  • Consumer Decision Making
  • Construction of Preference and Value
  • Search Behaviour
  • Decision Assistance for Consumers
  • Personalized Customer Interfaces
  • Bidding Behaviour in Auctions

Teaching

Teaching Interests

Experimental Design for Behavioral Science